Conservative | Populist | Libertarian | Republican
Done-for-You Digital Campaign Services
Video + Social Media + Website + Email + Data
Campaigns | Candidates | Causes | Committees
Consultants & Agency Partners Welcome
Service Package Benefits
GreyRock Innovation: Impact and Affordability
The same consultants sell you the same tactics even as digital has fundamentally changed media, our culture and even our reality.
GreyRock offers a completely new approach to political digital which will transform your whole campaign: Leverage time, strategically budget and amplify every aspect of your effort.
Done-for-You Publishing
- 30 mins weekly: 1 click remote recording
- Continuous capture of media interviews
- Expert edits into branded video clips optimized for each platform
- Automate content distribution across your digital propertiesÂ
Reclaim Your Time
“I promise to start posting tomorrow.”
Let us do it for you. Time is the only finite resource on a campaign. Leverage it across the entire political cycle through election day and beyond 24/7/365.
Expand Your Team
Our flexible approach fits any campaign size – we scale our support to match your team’s needs and structure.
Budget Strategically
GreyRock offers 3 month, 6 month & 12 month subscription pricing. Amortize cost and workload over the entire political cycle.
Crisis Alerts & Threat ID
Getting attacked on X? Negative coverage in legacy media? We show you who is seeing it and spread.
We help assess real digital threats and assist with mitigation.
Measure Constantly
Your campaign’s performance and audience sentiment is aggregated and analyzed everyday with advanced AI technology measuring every aspect of your messaging and content:
- What impact did the press release produce?
- Why did this week’s video shorts outperform the long form interview?
- How did my most loyal supporters feel about the attack?
Service Package Features
GreyRock Services: Visibility & Amplification
The greatest challenge of the 2026 mid-term cycle is getting your campaign the algorithmic advantages to communicate at scale.
GreyRock can show you what that looks like and help you execute.
GreyRock’s process will grow your campaign’s capacity to convert enough targeted voters to win.
Content Intelligence
- 24/7 AI Content Monitoring
- Platform Performance Analysis
- Content Type Performance Measurement
- Domain and Page Authority (SEO) Monitoring
- Email and Text Performance Analysis
Content Development
- Weekly Video Recording Session
- Online Media Capture
- Short-Form Video Clip Production
- Mixed Media Post Creation
- Digital Asset Editing
- Copywriting
- Social and Website Asset Customization
Social Media Intelligence
- 24/7 AI Social Media Listening
- Fans and Haters Comments Analysis
- Aggregate Sentiment Analysis
- Influencer, Power-User, and Potential Threat Identification
- Build Favorable Voter Contacts
- Core Digital Response Group/ Unique Author Recruitment
Website Development
- Domain Acquisition & Management
- Hosting: Wix, Square, GoDaddy, WordPress, NationBuilder
- Email Setup, Authentication, Compliance, Deliverability & ESP Management
- Integrating USD Payment Gateways & Processing: Application, Setup, Management of Wix, Stripe, Square, Anedote, DonorBox, OpenNode (BTC)
- Custom or Template-based Visual Design
- Responsive/mobile-friendly layout (works on desktops, tablets, phones)
- Creating interactive elements (menus, forms, sliders, animations)
- Branding Integration (colors, fonts, logo placement)
- On-page SEO (meta tags, headings, alt text, clean URLs)
- Data Flow Management for All Campaign Elements
Service Package Process
GreyRock Process:
GreyRock Account Preparation and Reporting:
- Leverage time or lose.
- Process stops you from confusing motion with progress.
- Process provides the discipline demanded by winning campaigns.
Done-for-You Process
- Regular Strategy Meetings: Review Performance & Messaging
- 7-Day and 30-Day Visibility Reports
- Weekly 1-Click Recording Sessions
- Access and Request Supplemental Research: Visibility Reports on Issues
Account Monitors Setup
+Add Secure Monitor Access to Social Media Accounts
+Activate Permissions
+Monitor: META (Facebook and Instagram) Ad Library
+Monitor: Web Traffic (Google Analytics, Moz, Platform Analytics)
+Monitor: Ad Spending
Client Startup Audit
+Aggregate All Digital Asset URL’s Related to Client
+Identify Competitors, Collaborators and Standard Performance Metrics
+Determine Additional Channels
+Review Relevant Compliance: Privacy, Payment, ADA and Campaign Finance
Baseline Report
+Record Age, Size and Activity of Digital Assets for Client & Competitors
Political Innovation
What’s Different About GreyRock Digital?
We Redesigned Digital Services for Campaigns.
GreyRock
Competitors
GrassRoots Integration
Digital First
Never Digital Only. In-person activity is a critical aspect of making digital work. Digital is your connection to the people you meet in-person and virtually.
The integration of in-person and digital grassroots is paramount in politics. GreyRock Amplification leverages your digital supporters to gain algorithmic advantages and optimize paid, earned and owned media.
Digital Visibility
See the Campaign Battlefield Like Never Before
Once you use GreyRock.Digital’s Visibility Services, you can never go back to the old blind ways of campaign guessing or logging into multiple platforms in crisis mode. It will identify your key grassroots supporters, rank them and find new ones, while managing their data and the haters online.
GreyRock reviews your content monitoring and social listening reports with you and your team in a weekly 30 minute meeting. It will show every mention of your name and any competitor analyzed by quantity, quality, sentiment, author etc. aggregated across every platform and website- powerful AI tech.
Contact Center
Schedule a Meeting or Call
Ask a Question
Connect on Social
Frequently Asked Questions
How do you make digital for political campaigns affordable and effective?
Founder James P. O’Brien launched the first subscription-based political consulting model almost three decades ago. His agency signed up campaigns and party committees on a year round basis to amortize the cost and work. The advent of digital has increased the effectiveness of the strategy and now it’s back! And sorry no RINO’s allowed.
How can you offer such incredible pricing on websites?
Integration. While we can still build one-off, custom coded and WordPress websites at reasonable cost, platforms like Wix are a better choice for political needs. Brochure-ware websites are out. It’s about the content you consistently publish and the data you collect across all of your digital properties.
What is Monitor?
A monitor shows you every mention, every impression, every comment, about you and your competition on every platform, every day. Once you use GreyRock Visibility Services -especially during a crisis- you can never go back to the old, blind way of campaign guessing.
What is Measure?
Measuring performance of your brand, campaign and competition online, provides insight into what works and what doesn’t. It’s like getting a brushfire poll or customer survey back every week.
What is Engage?
While GreyRock is monitoring deep in your digital footprint, we can respond to, tag, or alert you to a crisis or problem. The most common challenge we see is unanswered comments or messages amidst spam messages and bot posts. We block and report spam messages and help you respond to your real supporters and prospects.
What is Amplify?
GreyRock Amplification is the key: editing long form into short form, sizing clips for each platform, selecting best thumbnails, captioning, tagging, transcribing video, posting episodic content, analyzing audience segments, obsessively measuring growth. No one else makes these services accessible, affordable and 100% accountable. We’re making this a no-brainer b/c we want your conservative brains focused on campaigning and governing. Fight. Fight. Fight!
What is the Grey Rock Method?
The grey rock method is a strategy psychologists recommend to those forced to communicate with narcissists and the emotionally dysregulated to combat gaslighting and alleviate some impact of abuse. We teach the The GreyRock Strategy for digital and political engagement to counter and leverage “cluster B society” attacks which epitomize the radical left. Reply once, with a simple fact and no emotion or debate.
What is Radical Transparency?
At GreyRock.Digital we follow Elon Musk’s open source philosophy: We share everything we do to educate. No secrets. Technology is not magic. It’s a tool. If you don’t use it, it uses you. We show you reality through visual summaries of aggregated analytics reports. We explain every tool we use and share our process with anyone.
What Tech Tools Does GreyRock Use?
Your content and martech choices influence strategic outcomes. At GreyRock we trial every relevant tool we might use. G2 Reports can be helpful. Asking Grok is excellent help for tool comparison. It’s hard to beat having worked strategy at a large agency and being pitched on every major tool available. Tools we love:
AI- Motion, Descript, Grok, Claude, but Riverside FM is #1 Rec.
Monitoring- Brandwatch, BrandMentions, Meltwater, Brand24, Sprout, CloudCampaigns, SimilarWeb, Moz, Google Analytics, MXToolBox & Leadpost.
Platforms, DSP, Data: Hubspot, Numinar, El Toro, RepublicanAds, i360, L2, NationBuilder, SquareSpace, WordPress, WebFlow. and Wix.
Domains & Hosting: NameCheap.
Payment: Stripe, Anedot, WinRed, DonorBox, Found & OpenNode for BTC.
Social Media: X, Facebook, Instagram, Pinterest, Bloosky, Signal, Telegram, Rumble, Youtube, Truth Social, Gttr & Substack.
Email: Proton Email, Password, VPN, Documents & Drive to replace Gmail / Drive. Google Workspace is hard to avoid.
Browser: Brave with independent search engine and built in AI search is a great alternative to Edge or Chrome.